Job Description

Content Coordinator & Creator — bayareawilson / bayareaown

Full-Time | Bay Area preferred | Hybrid

About the Role

bayareawilson and bayareaown are two interconnected brands covering Bay Area real estate across YouTube, Instagram, and newsletter. bayareawilson is Wilson Leung's personal brand — a fast-growing YouTube channel and Instagram presence built on data-driven, hyperlocal content. bayareaown is the OWN Real Estate brokerage's social presence, focused on luxury property, market insights, and brand-building for the team.

We're looking for a full-time Content Coordinator & Creator who is AI-native — or actively building those skills — to manage and execute an active multi-format content pipeline across both brands. This role is for someone who sees AI tools as a core part of their workflow, not an afterthought.

What You'll Do

Research & Fact-Checking

• Source and verify market data, development news, and local policy from primary and credible sources before anything reaches a script
• Cross-reference claims across multiple sources and flag outdated or unverifiable information proactively
• Use AI tools to accelerate research workflows without compromising accuracy standards
• Maintain a research-first standard where accuracy is non-negotiable

Content Creation & Writing

• Draft scripts across all active formats for both brands — spanning long-form YouTube, short-form Instagram Reels, luxury property content, and market data posts
• Write multiple hook and title variations per video and support performance testing decisions
• Leverage AI tools to generate drafts, brainstorm angles, and iterate quickly while maintaining consistent brand voice
• Maintain distinct voices across brands — Wilson's is conversational and data-grounded; OWN's is elevated and aspirational

Social Media Management

• Plan and manage the content calendar across both brands
• Schedule and publish Reels, stories, and feed posts for both accounts
• Monitor comments and engagement; flag leads or notable responses for Wilson
• Stay current on Bay Area real estate news to identify timely short-form content opportunities
• Research local events, neighborhood moments, and lifestyle content relevant to each audience

Pipeline & Project Management

• Own the full production pipeline from idea to upload across both brands
• Track all active projects and keep production moving without things falling through the cracks
• Coordinate asset needs — thumbnails, graphics, B-roll lists — and ensure pre-production is complete before filming
• Use AI tools to streamline task management, briefing, and coordination workflows
• Maintain Fair Housing compliance across all published content

Publishing & Analytics

• Manage YouTube upload packages and Instagram scheduling end-to-end
• Monitor performance across both brands and surface patterns in what's working
• Track top-performing formats, hooks, and content types to inform future decisions
• Use AI-assisted analysis to identify trends and optimization opportunities faster

You're a Great Fit If You...

• Have genuine interest in Bay Area real estate, urban development, or local news
• Are obsessive about accuracy and catch errors before they go on camera
• Are AI-native or actively learning — you use tools like Claude, ChatGPT, or Gemini in your daily workflow and are curious about where the technology is heading
• Can write in someone else's voice and understand the difference between a 20-second Reel and a 20-minute YouTube deep dive
• Know how to manage multiple social accounts with different audiences, tones, and purposes
• Have experience in content creation, social media management, or digital marketing — ideally in real estate, finance, or local media
• Are self-directed and thrive in a lean operation with high output expectations
• Based in or deeply familiar with the Bay Area (Peninsula knowledge is a major plus)

Nice to Have

• Hands-on experience with AI tools — Claude, ChatGPT, Gemini, Claude Code, or similar — applied to content, research, or workflow automation
• Real estate industry knowledge or data literacy (market stats, property types, transaction basics)
• Video editing skills
• Instagram Reels strategy experience
• Canva or design tool experience
• Familiarity with Fair Housing law and real estate marketing compliance

What Success Looks Like in 90 Days

• Both brands are posting consistently with no gaps
• The content pipeline is organized and visible — Wilson always knows what's in production and what's next
• Short-form content on both brands reflects the right tone for each audience
• AI tools are actively embedded in the research, writing, and coordination workflow — making the operation faster and sharper
• Wilson spends less time on research, coordination, and scheduling — and more time filming and closing deals

Compensation & Details

• Full-time salaried position
• Bay Area preferred; remote candidates with deep Bay Area knowledge considered
• Competitive salary commensurate with experience and benefits

To apply, send a brief note on why this role interests you, samples of any social accounts, YouTube channels, or content you've worked on, and how you currently use AI tools in your work. Applications without samples will not be reviewed.

OWN Real Estate is an equal opportunity employer.

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